What :
Project Overview
My role:
Sr. UX/UI Designer
Responsibilities:
I owned UX strategy, interaction design, and UI systems, working closely with product, engineering, and domain experts to deliver a scalable platform.
Defined UX vision and IA
Designed map-centric interaction model
Led complex data visualization decisions
Balanced agronomic needs with business KPIs
Problem:
Agro businesses lacked real-time visibility and control over field operations, machinery behavior, and compliance, resulting in inefficiencies and operational risks. Operational visibility and task coordination were fragmented across tools, leading to inefficiencies, violations, and delayed decision making.
Goal:
The goal was to design a centralized, map first platform that connects fields, machinery,
techniques, tasks, and historical monitoring into a single operational experience usable by both managers and agronomists.
Who :
User Research
Over 40 Interviews with managers, agronomists, and field supervisors revealed a strong need for visual monitoring, reduced cognitive load, and clear differentiation between work, movement, and violations. Based on research and stakeholder interviews, I defined four guiding principles:
Map-first experience – agriculture is spatial by nature
Status over raw data – users want insights, not logs
Progressive disclosure – details only when needed
Accountability by design – every action must be traceable
UX challenge:
Design a single interface that connects maps, machines, fields, tasks, and violations into a clear, decision-ready experience — usable by both managers and agronomists. The UX focused on clarity, accountability, and real time insight.
Pain Points
Large agro businesses face three critical challenges:
Low visibility of field operations
Managers cannot easily verify where, when, and how machinery works inside fields.Lack of operational discipline
Speed violations, work outside planned fields, and non-compliance with agronomic rules lead to fuel loss, equipment damage, and crop risks.Disconnected data
Field boundaries, machinery movement, tasks, and historical actions are often tracked in separate systems or spreadsheets.
Why :
Usability Studies
Methods
Scenario-based usability testing
Manager walkthroughs
Agronomist reviews
Real telemetry playback testing
Monitoring & Alerts
Monitoring in real time
See all on large map in one place
Bottom information panel
See details on the same page
Notification about speed violation
Be notified immediately
Informative Pins on map
Pins by types
Easy scanning pins by icons and status colors
Pins inform also details
Hover and see details realtime
Field Execution
Cards for quick view
Tractor works field
GPS + sensors active
Operator follows plan
How :
Refining Design
On this step I designed high fidelity mockups based on research and studies explorations. Also built Design System and made it scalable, clear and consistent. I tested mockups for WCAG standards, also I followed UX writing principals.
Results and Reflection :
Outcome
Instead of vanity numbers, I focused on measurable operational outcomes: compliance, visibility, reaction speed, and decision confidence.
Impact:
Operational visibility
Decision speed
Trust in monitoring data
What I learned:
The main thing I learned that in complex platforms it's necessary be synchronized with technical team every day to get quality.